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Public Opinion, by Walter Lippmann
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Public Opinion written by legendary author Walter Lippmann is widely considered to be one of the top 100 greatest books of all time. This great classic will surely attract a whole new generation of readers. For many, Public Opinion is required reading for various courses and curriculums. And for others who simply enjoy reading timeless pieces of classic literature, this gem by Walter Lippmann is highly recommended. Published by Classic House Books and beautifully produced, Public Opinion would make an ideal gift and it should be a part of everyone's personal library.
- Sales Rank: #5831373 in Books
- Published on: 2013
- Original language: English
- Dimensions: 9.00" h x 6.00" w x .32" l, .44 pounds
- Binding: Paperback
About the Author
Walter Lippmann (1889 –1974) was an American intellectual, writer, reporter, and political commentator famous for being among the first to introduce the concept of Cold War. Lippmann was twice awarded (1958 and 1962) a Pulitzer Prize for his syndicated newspaper column, “Today and Tomorrow.” A meeting of intellectuals organized in Paris in August 1938 by French philosopher Louis Rougier, Colloque Walter Lippmann was named after Walter Lippmann. Walter Lippmann House at Harvard University, which houses the Nieman Foundation for Journalism, is named after him too. Noam Chomsky and Edward S. Herman used one of Lippmann's catch phrases—the "Manufacture of Consent"-- for the title of their book, Manufacturing Consent, which contains sections critical of Lippmann's views about the media. In Public Opinion, Lippmann noted that the stability the government achieved during the patronage era of the 1800s was threatened by modern realities. He wrote that a “governing class” must rise to face the new challenges. The basic problem of democracy, he wrote, was the accuracy of news and protection of sources. He argued that distorted information was inherent in the human mind. People make up their minds before they define the facts, while the ideal would be to gather and analyze the facts before reaching conclusions. By seeing first, he argued, it is possible to sanitize polluted information. Lippmann argued that seeing through stereotypes (which he coined in this specific meaning) subjected us to partial truths. Lippmann called the notion of a public competent to direct public affairs a "false ideal." He compared the political savvy of an average man to a theater-goer walking into a play in the middle of the third act and leaving before the last curtain.
Most helpful customer reviews
97 of 100 people found the following review helpful.
A Classic on Political and Social Thought
By doomsdayer520
Way back in 1922, Walter Lippmann analyzed the nature of public opinion with many valuable insights that still hold true today. Note that most of the historical references Lippmann uses to illustrate his theories are from World War I and surrounding events, and some aspects of the political environment of the time are totally irrelevant today. However, this book rises above the confines of its time. Lippmann dealt in an interdisciplinary method that is extremely rare, if not structurally impossible, in today's academic environment. His basic treatise is in the realm of political science but ably brings in supporting theories and knowledge from psychology, sociology, communications, history, and logic. Lippmann's then-current style of writing is also nearly impossible to find in today's social science writing, with a flowing prose loaded with references to classic literature and frequent use of imagined characters and scenarios. Part VI offers a surprisingly no-holds-barred examination of the American political system that is refreshingly free of today's unyielding us-and them ideologies. This feat of the intellect, just slightly outdated in its specific examples but not in its underlying insights, is a powerhouse treatise on how public opinion is constructed and influenced by social trends, politics, and media. [~doomsdayer520~]
38 of 39 people found the following review helpful.
www.sportofdistraction.com
By D. Garcia
In PUBLIC OPINION, we have 1 of the foundational texts in the forming of present day public relations. According to all I've read on Walter Lippmann, he was the most influential pundit of his era, so to read his assessment of the public's opinion & what it's worth & how it must be tamed, we (the readers) are being given access to the core elements that lead to what we know today as government & business propaganda.
Lippmann was part of the Creel Committee, whose job it was to sell the idea that America should get involved in World War I to the American people...so the importance of peeking into the thought processes behind that campaign of pro-war propaganda is a priceless opportunity.
If you wish to understand what those in power actually think of the public's importance in a democracy (or democratic republic), make sure you read this book...twice!
50 of 56 people found the following review helpful.
Today's Pundits have Nothing on this Guy...
By Rebecca M. Henely
In this book, the first pundit Walter Lippmann speaks about the journalism, democracy, and the American people - creating a picture that's not pretty but remains very true up until this day. Lippmann's style may be difficult for some, but those who endeavour to read will find it fascinating.
Through the book, Lippmann talks about how there is no real public opinion, how most people have a very limited view of the government, and how the government synthesizes complex views into either-or issues (i.e. "pro-life" v.s. "pro-choice"). The journalists, who should help the American people understand the issue, end up doing little at all. Lippmann offers no real solutions in this book, but for anyone who wants a wake-up call for what's wrong with the government, they should spurn Michael Moore and Ann Coulter and turn to this book.
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